| Description |
1 online resource (264 pages) : illustrations (some color), maps, graphs, tables |
| Contents |
Preface -- Contents -- 1. Introduction to the European Healthcare Market -- 2. Investment Attractiveness of the Healthcare Markets in Europe -- 3. Consumption and Consumer Behavior in the European Healthcare Market -- 4. New Trends in Consumer Behavior in the European Healthcare Market -- 5. Relationship Marketing Performance of Medical Facilities -- 6. Emerging Buying Center Concepts in Healthcare Industries -- 7. Integrated Marketing Communication in the European Healthcare Market -- 8. Strategic Decisions under the EU Regulatory Framework for Orphan Drugs -- 9. Healthcare Business Performance -- Control Mechanisms -- 10. E-healthcare Service and Business Strategies in a Virtual Environment -- 11. Social Media Implementation in the European Healthcare Sector -- 12. Customer Values and Attitudes towards e-Healthcare Services -- 13. Efficiency Control of Building Relationships with Customers by using Social Media -- About the Authors -- Index |
| Summary |
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries. This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe |
| Bibliography |
Includes bibliographical references at the end of each chapters and index |
| Notes |
English |
|
Online resource; title from PDF title page (ebrary, viewed June 11, 2015) |
| SUBJECT |
European Union |
| Subject |
Medical care -- Europe
|
|
Medical economics.
|
|
Marketing.
|
|
Economics, Medical
|
|
Delivery of Health Care -- economics
|
|
Marketing
|
|
marketing.
|
|
POLITICAL SCIENCE -- Public Policy -- Social Security.
|
|
POLITICAL SCIENCE -- Public Policy -- Social Services & Welfare.
|
|
Medical economics
|
|
Marketing
|
|
Medical care
|
|
Gesundheitswesen
|
|
Kommerzialisierung
|
|
Verbraucherverhalten
|
|
Gesundheitspolitik
|
|
Gesundheitsökonomie
|
| SUBJECT |
Europe. http://id.loc.gov/authorities/subjects/sh85045631
|
|
Europe |
| Subject |
Europe
|
|
Europäische Union.
|
| Form |
Electronic book
|
| Author |
Glowik, Mario, editor
|
|
Smyczek, Sławomir, editor
|
| ISBN |
9783110414844 |
|
3110414848 |
|
9783110414912 |
|
3110414910 |
|
3110414686 |
|
9783110414684 |
|
9783110414851 |
|
3110414856 |
|
