| Description |
1 online resource |
| Contents |
The world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management: building high-functioning organizing committees -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security -- Technology -- Games-time -- Closure -- Legacy and sustainability -- Other considerations |
| Summary |
The hosting of major sporting events can be a key tool in the development of cities and countries around the world. If carried out effectively these events can not only bring prestige to an area but can leave the local population with a legacy of improved infrastructure and facilities. Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy |
| Bibliography |
Includes bibliographical references (pages 340-395) and index |
| Notes |
Print version record |
| Subject |
Sports administration.
|
|
Sports administration.
|
| Form |
Electronic book
|
| Author |
Smith-Swan, Sharon
|
| LC no. |
2012022400 |
| ISBN |
9780415672283 |
|
0415672287 |
|
9781299278929 |
|
1299278922 |
|
9781136477171 |
|
1136477179 |
|
