Title C5 electric car : failure of a marketing strategy / Paul R. Smith

Published London : Henry Stewart Talks, 2018

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HSTalks Business & Management Collection

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Description 1 online resource (1 streaming video file (4 min.) : color, sound Series Business & management collection, 2056-4570 Henry Stewart talks. Business & management collection Summary This case study examines the failure of Britain's first electric car, the C5. The C5 car failed due to poor marketing strategy and production ended after just nine months. Had the C5 positioned itself differently, it may not have been remembered as one of the biggest disasters in technology history Notes Animated audio-visual presentation with synchronized narration Bite-size case study extracted from the talk: Digital impact on the marketing mix Title from title frames Subject Branding (Marketing) -- Case studies Electric automobiles -- Marketing Internet marketing. New products -- Marketing -- Case studies Branding (Marketing) Electric automobiles -- Marketing. Internet marketing. New products -- Marketing. Genre/Form Case studies. Form Streaming video

Other Titles Digital impact on the marketing mix Henry Stewart talks Digital impact on the marketing mix Henry Stewart talks Digital impact on the marketing mix Henry Stewart talks

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