| Description |
xiii, 187 pages : illustrations ; 21 cm |
| Contents |
Ch. 1. An Overview of Segmentation, Targeting, and Positioning -- Ch. 2. Understanding and Overcoming Market Segmentation Barriers -- Ch. 3. Understanding Consumers or Business Customers -- Ch. 4. Contrasting Approaches to Conducting Market Segmentation -- Ch. 5. Determining Segment Targets -- Ch. 6. Identifying, Diagnosing, and Treating Segmentation Blockers -- Ch. 7. Essential Lessons and the Thirty Rules for Segmentation Success |
| Summary |
"Market Segmentation: Making It Happen! offers a review of the concepts of market segmentation and target market selection, as well as explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how best to overcome these challenges to success." "Market Segmentation: Making It Happen! explores the principles and foundations of segmentation, types of problems reported by practitioners, and offers strategies for solving or preempting them. The authors discuss how to identify, diagnose, and treat segmentation blockers and provide thirty rules for segmentation success."--BOOK JACKET |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 179-182) and index |
| Subject |
Market segmentation.
|
|
Target marketing.
|
| Author |
Simkin, Lyndon, 1961-
|
| LC no. |
2007033723 |
| ISBN |
9780789029171 hardcover : 13 alkaline paper |
|
0789029170 hardcover : 13 alkaline paper |
|
9780789029188 soft 13 alkaline paper |
|
0789029189 soft 13 alkaline paper |
|
