Description |
1 online resource (106 pages) |
Series |
International marketing review, 0265-1335 ; v. 20, no. 3 |
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International marketing review ; v. 20, no. 3
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Contents |
International business negotiations: present knowledge and direction for future research -- Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese -- Negotiation approaches: direct and indirect effect of national culture -- A comparative analysis of sales training in Europe: implications for international sales negotiations |
Notes |
Includes abstracts in Spanish, French, and Japanese |
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Print version record |
Subject |
Export marketing.
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|
Marketing.
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Form |
Electronic book
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Author |
Simintiras, Antonis C.
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ISBN |
0861768329 |
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1845445031 (electronic bk.) |
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9780861768325 |
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9781845445034 (electronic bk.) |
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