Title PT. Pertamina Retail : Indonesian fuel retail expansion dilemma in pandemic COVID-19 / by Elisabeth Novira da Silva (School of Business and Economics, Universitas Prasetiya Mulya, Jakarta Selatan, Indonesia), Dewi Saraswati (School of Business and Economics, Universitas Prasetiya Mulya, Jakarta Selatan, Indonesia), and Raden Ayu Mislihah (School of Business and Economics, Universitas Prasetiya Mulya, Jakarta Selatan, Indonesia)

Published Bingley, U.K. : Emerald Publishing Limited, 2022 ©2022

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Description 1 online resource (29 pages) Series Emerald emerging markets case studies Notes Learning outcomes: Students are expected to integrate decision-making tools and frameworks to create decisions under uncertainty. Students are expected to understand the general business process of fuel retail industry Case overview/synopsis: PT. Pertamina Retail (PTPR) is a subsidiary of PT. Pertamina, an Indonesian state-owned oil and natural gas company. In the first quarter of 2020, PTPR's sales volume decreased due to the COVID-19 pandemic's large-scale social restrictions. Iin Febrian was just appointed as President Director in March 2020; he must formulate a survival strategy facing COVID-19 pandemic uncertainties. The case elaborates on PTPR's decision to expand immediately or hold. Scenarios and expected values have been given to simplifying the calculation of a decision tree. The case also challenges students to think critically on providing a strategy to survive during the COVID-19 pandemic and beyond using decision tree analysis and BCG Matrix or Ansoff Matrix Complexity academic level: BA level and MBA program in Decision Analysis Course or Strategic Management Course Supplementary materials: Teaching notes are available for educators only Subject code: CSS 11: Strategy Bibliography Includes bibliographical references and index Notes Print version record Subject Strategic planning -- Case studies Business planning -- Case studies Industrial management -- Case studies Business & Economics -- Strategic Planning. Business strategy. Form Electronic book Author Saraswati, Dewi, author Mislihah, Raden Ayu, author

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