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Book Cover
E-book
Author Sikarskie, Amanda

Title Storytelling in Luxury Fashion Brands, Visual Cultures, and Technologies
Published Milton : Taylor & Francis Group, 2020

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Description 1 online resource (211 p.)
Series Routledge Research in Design Studies
Routledge research in design studies.
Contents Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Dedication -- Contents -- Acknowledgments -- List of Images -- List of Contributors -- Preface: A Sea Change -- Introduction -- PART I Brands -- 1 Picture Perfect: Hermes, Its Silk Scarves, and Twenty-First-Century Experiential Events -- 2 The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity -- 3 Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-First Century -- PART II Visual Cultures
4 The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram -- 5 "Terrain of Every Hue": Locating the Luxury Knitwear Trade in Scotland's Landscapes -- 6 Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion -- 7 Louboutin's Red: Using Color to Connect France's Past and Present -- 8 Japan's Fashion Subculture: Lolita, From Cuteness to Feminist Revolution and Escapism -- PART III Spaces and Technologies -- 9 Constructing an Affective Retail Space: Bodily Engagement With a Luxury Fashion Brand Through Spatial and Heritage Storytelling
10 New Old Stories: The Temporal Landscape in Fortnum & Mason's Digital Heritage Storytelling -- Index
Notes Description based upon print version of record
Form Electronic book
ISBN 9781000259681
1000259684