| Description |
xvi, 332 pages : illustrations ; 24 cm |
| Contents |
Section I. Problem solving and decision making Business. -- Section II. Pricing, cost, and profits -- Section III. Pricing for greater profit -- Section IV. Strategic decision making -- Section V. Uncertainty -- Section VI. Organizational design -- Section VII. Wrapping up |
| Summary |
This book covers traditional material using a problem-based approach built around common business mistakes. Models are used sparingly, and then only to the extent that they assist readers in determining why mistakes are made and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place the reader in the role of a decision maker who has to not only identify profitable decisions, but also implement them. The lively book and new corresponding online MindTap learning resources provides an excellent ongoing reference for future or current professionals pursuing business careers. -- publisher's description |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Managerial economics.
|
| Author |
McCann, Brian T., author
|
|
Shor, Mikhael, author
|
|
Ward, Michael R. (Michael Robert), 1961- author
|
| ISBN |
9781337106665 (hardcover) |
|
1337106666 (hardcover) |
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