| Description |
1 online resource (268 pages) |
| Contents |
Cover; Contents; List of Illustrations; List of Tables; Acknowledgments; One: Wedge Issues in Presidential Campaigns; Two: The Reciprocal Campaign; Three: Measuring the Persuadable Partisan; Four: Capturing Campaign Persuasion; Five: The Republican Southern Strategy: A Case Study of the Reciprocal Campaign; Six: Candidate Strategy in the 2004 Campaign; Seven: Conclusions: Consequences for Democratic Governance; Appendix 1 Question Wording and Coding; Appendix 2 Content Analysis Coding; Appendix 3 Statistical Results; Bibliography; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T |
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UV; W; Y; Z |
| Summary |
The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Vo |
| Notes |
Print version record |
| Subject |
Presidents -- United States -- Election.
|
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Voting -- United States
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Politics and government
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Presidents -- Election
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Voting
|
| SUBJECT |
United States -- Politics and government. http://id.loc.gov/authorities/subjects/sh85140410
|
| Subject |
United States
|
| Form |
Electronic book
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| Author |
Shields, Todd G
|
| ISBN |
1400831598 |
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9781400831593 |
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