Title Measuring up : how advertising affects self-image / Vickie Rutledge Shields with Dawn Heinecken

Published Philadelphia : University of Pennsylvania Press, ©2002

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Description 1 online resource (xvi, 206 pages) : illustrations Contents 1. Theory and method -- 2. Stereotypes and body parts : advertising content -- 3. What do ads teach us about gender -- 4. Signs of the times : a semiotics of gender ads -- 5. Weighing in and measuring up -- 6. Elizabeth's story -- 7. Differences within gender : manufacturing distance -- 8. Interventions and changes -- 9. Final thoughts Summary Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture Bibliography Includes bibliographical references (pages 187-195) and index Notes Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL In English digitized 2010 HathiTrust Digital Library committed to preserve pda MiAaHDL Print version record Subject Gender identity in mass media. Advertising. Semiotics. Publicity. Advertising advertising. SOCIAL SCIENCE -- Sociology -- General. Publicity Advertising Gender identity in mass media Semiotics Form Electronic book Author Heinecken, Dawn ISBN 9780812204025 0812204026

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