Title Connecting online : creating a successful image on the Internet / Gregory R. Sherwin, Emily N. Avila

Edition First edition Published Grants Pass, Or. : Oasis Press, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
W'PONDS	659.2 She/Coc		AVAILABLE
MELB	659.2 She/Coc		AVAILABLE

Description xiii, 450 pages : illustrations ; 26 cm Series PSI successful business library PSI successful business library. Contents Ch. 1. Introduction To Public Relations -- Ch. 2. Introduction To the Internet -- Ch. 3. Internet Benefits and Shortcomings -- Ch. 4. Inside The Black Box -- Ch. 5. Connecting To The Internet -- Ch. 6. E-mail, Discussion Groups, and Mailing Lists -- Ch. 7. Usenet (Newgroups or Net News) -- Ch. 8. FTP, Telnet, and Other Internet Tools -- Ch. 9. Introduction To The World Wide Web -- Ch. 10. Web Site Research and Specification -- Ch. 11. The Nitty Gritty -- Ch. 12. Web Site Design -- Ch. 13. Web Site Development and Testing -- Ch. 14. Web Site Marketing and Release -- Ch. 15. Web Site Operations and Maintenance -- Ch. 16. Web Site Renewal -- Ch. 17. Crisis Communications -- Ch. 18. Our Crystal Ball -- App. A. Security -- App. B. International Internet PR -- App. C. Non-Profits on the Internet -- App. D. Intranets -- App. E. Webcasting Notes Includes index Subject Corporate image. Corporations -- Public relations. Web sites -- Design. Author Avila, Emily N., 1965- LC no. 97040930 ISBN 155571403X (paperback: alk. paper)

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