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Book Cover
Author Shearer, B

Title Business power : creating new wealth from IP assets / B. Shearer
Published Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2007


Location Call no. Vol. Availability
 W'PONDS  658.4038 She/Bpc  AVAILABLE
Description xxxix, 240 pages : illustrations ; 24 cm
Contents Sect. 1. Up front -- Sect. 2. Defining the stakes -- Ch. 1. Building IP value in the corporation / Mike Geoffrey -- Ch. 2. Corporate IP management in the global market / Bill Coughlin -- Ch. 3. IP and its effects on corporate researchand development / Vassilis Keramidas -- Ch. 4. The economic infrastructure, standards, regulations, and capital markets / Steve Henning -- Sect. 3. Creating the assets -- Ch. 5. Human capital : the forsaken resource / Ed Paradise -- Ch. 6. How to turn white space dark for fun and profit / Steve Parmelee -- Ch. 7. Capturing the value of trade secrets / R. Mark Halligan -- Sect. 4. New dynamics of corporate management -- Ch. 8. Intellectual property drives corporate changes to create new wealth / Bob Shearer and Bruce Stuckman -- Ch. 9. Valuing intellectual property / Dave Haug -- Ch. 10. Competitive power through integrated IP strategy / Jan Jaferian -- Ch. 11. Accelerating wealth creation through IP management in the mid-market company / Mark Karasek -- Ch. 12. Intellectual property's impact on corporate financial management / Christopher J. Leisner -- Sect. 5. Creating new wealth -- Ch. 13. Defining brand and reputational value / Jonathan Low and Pam Cohen -- Ch. 14. Internal operations to leverage IP assets / Steve Henning -- Ch. 15. Value-added litigation / Karl R. Fink
Summary "This proactive book lays the groundwork with a picture of global competitiveness and the nation's current infrastructure issues, making the case for immediate action that could be taken to help get your IP asset portfolio in place. It provides crucial information on how organizations are changing, what your management team can be doing about those changes, and how you can immediately create new wealth for your shareholders."--BOOK JACKET
Notes Includes index
Subject Knowledge management.
Intellectual capital.
Author National Knowledge & Intellectual Property Management Taskforce (U.S.)
LC no. 2008297699
ISBN 9780470120750 hardback
0470120754 hardback
Other Titles Business power, creating new wealth from intellectual property assets