| Description |
1 online resource |
| Contents |
Foreword / Jean J. Boddewyn -- North America. Canada / Soontae An ; Mexico / Mercedes Medina ; The United States / Soontae An -- South America. Argentina / Maria-Elena Gronemeyer ; Brazil / Paulo Faustino ; Chile / Maria-Elena Gronemeyer ; Colombia / Mercedes Medina ; Peru / Maria-Elena Gronemeyer -- The Nordic countries. Denmark / Mary Alice Shaver ; Sweden / Mary Alice Shaver -- Other European countries. France / Jean-Pierre Teyssier ; Portugal / Luisa Ribeiro ; Spain / Mercedes Medina ; The United Kingdom / Mary Alice Shaver ; Germany / Dan Shaver -- The Pacific rim. Australia / Gayle Kerr ; The People's Republic of China / Liu Jing ; Hong Kong, Taiwan, and Macau / Liu Jing ; The Republic of Korea / Soontae An ; Japan / Mariko Morimoto -- Global advertising regulation. Conclusion : advertising regulation worldwide -- Appendices. Appendix A : The Consolidated International Chamber of Commerce (ICC) Code ; Appendix B : The European Advertising Standards Alliance (EASA) |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Advertising laws.
|
|
LAW -- Military.
|
|
Advertising laws
|
| Form |
Electronic book
|
| Author |
Shaver, Mary Alice, editor.
|
|
An, Soontae, 1968- editor.
|
|
Boddewyn, J. J. (Jean J.), writer of foreword.
|
| ISBN |
9781317456599 |
|
1317456599 |
|
9781315699684 |
|
1315699680 |
|
9781317456575 |
|
1317456572 |
|
9781317456582 |
|
1317456580 |
|
0765629682 |
|
9780765629685 |
|
9780765629692 |
|
0765629690 |
|
