Title The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan

Published Chicago, Ill. : American Marketing Association, 1987

Copies

Location	Call no.	Vol.	Availability
MELB	658.802 Cze/Sci		AVAILABLE

Description vi, 108 pages : illustrations ; 28 cm Series Proceeding series / American Marketing Association Proceedings series (American Marketing Association) Notes Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986 Bibliography Includes bibliographies Subject Service industries -- Marketing -- Congresses. Genre/Form Conference papers and proceedings. Author Czepiel, John A. Congram, Carole A. Shanahan, James (James B.) American Marketing Association. LC no. 87012543 ISBN 0877571880 paperback

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