Title B2B marketing journey : making renewable remarkable

Published London, United Kingdom : SAGE Publications Ltd, 2016

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SAGE Video: Business & Management

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Description 1 online resource (1 video file (30 min., 43 sec.)) : sound, colour Series SAGE video forum SAGE video forum Summary Andy Shafer discusses renewable corporations and how his company, Elevance, is making renewable remarkable. Elevance is a chemical company that makes products from renewable resources when they are available. Shafer discusses products that Elevance has developed, different types of customers, and effective marketing Performer Presenter, Andy Shafer Audience Specialized Notes Closed-captions in English Online resource; title from home page (viewed on July 15, 2016) Subject Industrial marketing. Industrial marketing. Genre/Form Internet videos. Nonfiction television programs. Nonfiction television programs. Internet videos. Émissions télévisées autres que de fiction. Vidéos sur Internet. Form Streaming video Author Shafer, Andy, on-screen presenter ISBN 9781473990517 1473990513

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