Title Add value to your service : the key to success / edited by Carol Surprenant

Published Chicago, Ill. : American Marketing Association, [1987]

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 SER-A		AVAILABLE

Description vi, 214 pages ; 28 cm Series Proceedings series Proceedings series (American Marketing Association) Notes "6th Annual Services Marketing Conference proceedings"--Cover Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif Bibliography Includes bibliographies Subject Service industries -- Marketing -- Congresses. Genre/Form Conference papers and proceedings. Author Surprenant, Carol F. American Marketing Association. LC no. 87031919 ISBN 0877571902

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