Introduction; 1. Fact and Fantasy: Reading and Mis-Reading the Poster Image; 2. People, Places & Planes: Destinations & Itineraries; 3. Looking Out and Looking Up: Framing Devices and Indexical Signs; 4. Indigenous Peoples; 5. Glamour and Sex Appeal: Designing Desire; Conclusion: The Decline of the Airline Poster
Summary
This book studies design in airline travel posters of the 1920-1970 period. It is both a semiology and a socio-cultural cultural history that explores the way advertising posters combine information and fantasy to create seductive images/texts. The book is lavishly illustrated in colour, the images constituting part of the overall argument