| Description |
1 online resource (xv, 177 pages : illustrations) |
| Contents |
Ch. 1. Expressive Choice and Mass Participation. 1.1. Approaching Noninstrumental Choice. 1.2. Methodological, But Not Ontological, Individualism -- part 1. Theory. Ch. 2. A Jukebox Model of Participation. 2.1. Claiming Popularity. 2.2. Horizontal Shielding of Fellow Participants. 2.3. Horizontal Shielding of Competing Producers. 2.4. Imposing a Cost of Participation. 2.5. Idiom versus Motivation. Ch. 3. Theoretical Frame 1: Choice and Doing. 3.1. Turnout. 3.2. Choice. 3.3. Responses to the Participation Paradox. 3.4. Preliminary Conclusion. Ch. 4. Theoretical Frame 2: Choice and Being. 4.1. Expressive Motivation and Symbolic Utility. 4.2. Operationalizing Expressive Choice -- part 2. Analysis |
| Summary |
"Alexander Schuessler has done what many deemed impossible: he has wedded rational choice theory and the concerns of social theory and anthropology to explain why people vote. The "paradox of participation"--Why individuals cast ballots when they have virtually no effect on electoral outcomes -- has long puzzled social scientists. And it has particularly troubled rational choice theorists, who like to describe political activity in terms of incentives. Schuessler's ingenious solution is a "logic of expressive choice." He argues in incentive-based (or "economic") terms that individuals vote not because of how they believe their vote matters in the final tally but rather to express their preferences, allegiances, and thus themselves." "Through a comparative history of marketing and campaigning, Schusessler generates a "juke-box model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support. Political advisers, for example, have learned to target voters' desire to express -- to themselves and to others -- who they are. Candidates, using tactics such as claiming popularity, invoking lifestyle, using ambiguous campaign themes, and shielding supporters from one another can get out their vote even when it is clear that an election is already lost or won." "This important work, the first of its kind, will appeal to anyone seeking to decipher voter choice and turnout, social movements, political identification, collective action, and consumer behavior, including scholars, graduate students, and upper-level undergraduates in political science, economics, sociology, anthropology, and marketing. It will contribute greatly to our understanding and prediction of democratic participation patterns and their consequences. Book jacket."--Jacket |
| Bibliography |
Includes bibliographical references (pages 163-169) and index |
| Subject |
Rational choice theory.
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Voting.
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Political participation.
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voting.
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POLITICAL SCIENCE / Political Process / Elections
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Political participation
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Rational choice theory
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Voting
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Rational Choice
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Politische Beteiligung
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Wahl
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Kiesgedrag.
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Rationele keuze.
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Choix rationnels, Théorie des.
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Vote.
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Participation politique.
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| Form |
Electronic book
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| LC no. |
99087372 |
| ISBN |
9780691222417 |
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069122241X |
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