Title Customizing social media marketing / Christian Schulze, Lisa Schöler, Bernd Skiera

Published Cambridge, MA : MIT, 2015

Click on the following:
O'Reilly

Copies

Description 1 online resource (1 volume) Summary Successful social media marketing means tailoring the approach to the kind of product being promoted, not just copying best practices Bibliography Includes bibliographical references Notes Online resource; title from cover page (Safari, viewed April 27, 2015) In MIT Sloan Management Review. Vol. 56, no. 2, Winter 2015 Subject Social media -- Marketing Form Electronic book Author Schöler, Lisa, author Skiera, Bernd, author ISBN 9785386356200 5386356208

  Permalink