Title Protecting the bottom-line in a downturn : how the financial services industry should navigate through the crisis / Dirk Schmidt-Gallas

Published London : Henry Stewart Talks, 2008

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HSTalks Business & Management Collection

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Description 1 streaming video file (44 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Financial services marketing : the role and power of marketing in the financial environment Henry Stewart talks. Marketing & management collection. Financial services marketing : the role and power of marketing in the financial environment Contents Dynamics in a distressed financial market -- Investment incomea fickle friend -- The disastrous impact of the volume hunt -- Pricing in the most important profit driver of all -- Introduction to power pricing -- Value is created within the strategic triangle -- What drives customer value? -- Deriving the aggregated price-response function -- Price experiments -- What fees should be charged? -- Preparing for the recovery Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Financial services industry -- Marketing Recessions. Financial services industry -- Marketing. Recessions. Form Streaming video

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