| Description |
xvi, 319 pages : illustrations ; 23 cm |
| Contents |
The concept of international business and a global marketplace -- The concept of intercultural communication and the cosmopolitan leader -- The concept of cultural synergy and the global organization -- Cultural contact and interfacing with others -- The nature of language and nonverbal communication -- Intercultural communication and conflict management -- Cosmopolitan leadership, teams, and the global workforce -- Disturbing the equilibrium and creating planned change -- Doing business in North America -- Doing business in Latin America and the Caribbean -- Doing business in East Asia and the Pacific Rim -- Doing business in Europe -- Doing business in Africa and the Middle East -- Epilogue: Breaking free and the road ahead |
| Summary |
'Communicating Globally' provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages [265]-304) and index |
| Subject |
Business communication -- Cross-cultural studies.
|
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Cross-cultural orientation.
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Intercultural communication.
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International business enterprises.
|
| Author |
Schmidt, Wallace V., 1946-
|
| LC no. |
2006028039 |
| ISBN |
1412913179 (paperback) |
|
9781412913171 (paperback) |
|
