Title Leap : a revolution in creative business strategy / Bob Schmetterer

Published Hoboken, N.J. ; [Great Britain] : Wiley, [2003] ©2003

Copies

Location	Call no.	Vol.	Availability
MELB	658.8 Sch/Lar		AVAILABLE

Description xii, 241 pages : illustrations, portrait ; 24 cm regular print Series An Adweek book Adweek book. Contents Machine derived contents note: Introduction. -- CHAPTER 1. Tales of a Left-Brain/Right-Brain Thinker. -- CHAPTER 2. Creative Business Ideas. -- CHAPTER 3. Creativity at the Top. -- CHAPTER 4. The Creative Corporate Culture. -- CHAPTER 5. Creativity at the Heart of Business Strategy. -- CHAPTER 6. Do You Know What Business You Are In? -- CHAPTER 7. The End of Advertising the Beginning of Something New. -- CHAPTER 8. The Entertainment Factor. -- CHAPTER 9. A Structure for Creative Thinking. -- CHAPTER 10. Make the Leap. -- Website. -- Acknowledgments. -- References and Sources. -- Credits. -- Index. -- About the Author Notes "An Adweek book." Bibliography Includes bibliographical references and index Subject Business planning. Strategic planning. Advertising -- Planning. Marketing -- Planning. Industrial management. LC no. 2003268477 ISBN 0471229172 :

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