Title Social media analytics using Greenplum's data computing appliance / Johan Schleier-Smith

Published [United States?] : O'Reilly Media, 2011

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Description 1 online resource (1 streaming video file (35 min., 28 sec.)) Summary "Social media websites are producing ginormous amounts of data and creating a massive demand for insight related to users, how they engage with features, where they are coming from, why they are visiting, what excites them, and so forth."--Resource description page Event Recorded at O'Reilly strata making data work conference: Feb. 1-3, 2011, Santa Clara, Calif Notes Print version record Subject Internet marketing. Social media. Marketing research. Consumer profiling. Social Media social media. Consumer profiling. Internet marketing. Marketing research. Social media. Form Streaming video Author O'Reilly Strata Making Data Work Conference (2011 : Santa Clara, Calif.)

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