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Book Cover
Author Schlegelmilch, Bodo B.

Title Marketing ethics : an international perspective / Bodo B. Schlegelmilch
Edition First edition
Published London ; Boston : International Thomson Business Press, 1998


Location Call no. Vol. Availability
 W'BOOL  174.4 Sch/Mea  AVAILABLE
Description x, 468 pages ; 24 cm
Series Advanced marketing series
Advanced marketing series.
Contents Pt. I. Fundamentals of marketing ethics. 1. Introduction. 2. Key concepts and approaches. 3. Environmental influences on business ethics in the triad. 4. Ethical dimensions in the analysis of international market opportunities. 5. Ethical dimensions in international marketing management: product and pricing policies. 6. Ethical dimensions in international marketing management: distribution and promotion policies. 7. Implementation of ethics into corporate decision making. 8. Future ethical challenges -- Pt. II. Ethics in international marketing practice - cases. 9. RU 486. 10. Starnes-Brenner Machine Tool Company: to bribe or not to bribe. 11. Levi Strauss & Co.: global sourcing. 12. Audi of America Inc. -- Pt. III. Readings in international marketing ethics. 13. Ethics and working with the Japanese: the entrepreneur and the 'elite course' / Ernest Grundling. 14. Corporate policy and the ethics of competitor intelligence gathering / Lynn Sharp Paine
15. Ethical attitudes to bribery and extortion / Jack Mahoney. 16. The influence of country and industry on ethical perceptions of senior executives in the US and Europe / Bodo B. Schlegelmilch and Diana C. Robertson. 17. International marketing of organs for transplantation / Robert S. Tancer. 18. Ethics, pricing and the pharmaceutical industry / Richard A. Spinello. 19. Do corporate codes of ethics reflect national character? Evidence from Europe and the United States / Catherine C. Langlois and Bodo B. Schlegelmilch. 20. The need for moral champions in global marketing / Lyn S. Amine -- Pt. IV. Business ethics resources -- App. A. Addresses of centres and institutes of business ethics -- App. B. Business ethics related sites on the World Wide Web -- App. C. Examples of credos and corporate codes of ethics
Notes Includes index
Bibliography Includes bibliographical references and index
Subject Business ethics.
Marketing -- Moral and ethical aspects.
LC no. 98144542
ISBN 186152191X (paperback)