| Description |
x, 468 pages ; 24 cm |
| Series |
Advanced marketing series |
|
Advanced marketing series.
|
| Contents |
Pt. I. Fundamentals of marketing ethics. 1. Introduction. 2. Key concepts and approaches. 3. Environmental influences on business ethics in the triad. 4. Ethical dimensions in the analysis of international market opportunities. 5. Ethical dimensions in international marketing management: product and pricing policies. 6. Ethical dimensions in international marketing management: distribution and promotion policies. 7. Implementation of ethics into corporate decision making. 8. Future ethical challenges -- Pt. II. Ethics in international marketing practice - cases. 9. RU 486. 10. Starnes-Brenner Machine Tool Company: to bribe or not to bribe. 11. Levi Strauss & Co.: global sourcing. 12. Audi of America Inc. -- Pt. III. Readings in international marketing ethics. 13. Ethics and working with the Japanese: the entrepreneur and the 'elite course' / Ernest Grundling. 14. Corporate policy and the ethics of competitor intelligence gathering / Lynn Sharp Paine |
|
15. Ethical attitudes to bribery and extortion / Jack Mahoney. 16. The influence of country and industry on ethical perceptions of senior executives in the US and Europe / Bodo B. Schlegelmilch and Diana C. Robertson. 17. International marketing of organs for transplantation / Robert S. Tancer. 18. Ethics, pricing and the pharmaceutical industry / Richard A. Spinello. 19. Do corporate codes of ethics reflect national character? Evidence from Europe and the United States / Catherine C. Langlois and Bodo B. Schlegelmilch. 20. The need for moral champions in global marketing / Lyn S. Amine -- Pt. IV. Business ethics resources -- App. A. Addresses of centres and institutes of business ethics -- App. B. Business ethics related sites on the World Wide Web -- App. C. Examples of credos and corporate codes of ethics |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Business ethics.
|
|
Marketing -- Moral and ethical aspects.
|
| LC no. |
98144542 |
| ISBN |
186152191X (paperback) |
|
