Limit search to available items
Book Cover
E-book
Author Schlee, Christian, author

Title Targeted advertising technologies in the ICT space : a use case driven analysis / Christian Schlee
Published Wiesbaden : Springer Vieweg, 2013
Online access available from:
Springer eBooks    View Resource Record  

Copies

Description 1 online resource (xxvi, 339 pages) : illustrations
Contents Definitions and related work -- Use case identification and description -- Technological use case analysis -- Analysis of key building blocks in targeted advertising technologies -- Business and legal aspects of targeted advertising -- Conclusion and outlook
Summary In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks
Bibliography Includes bibliographical references
Notes Online resource; title from PDF title page (SpringerLink, viewed October 7, 2013)
Subject Internet advertising.
Technology in advertising.
Advertising -- Technological innovations.
Advertising as Topic.
Internet.
Technology.
Form Electronic book
ISBN 9783834823960 (electronic bk.)
3834823961 (electronic bk.)
3834823953
9783834823953