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Book Cover
Author Galano, Jennifer, author

Title Johnson & Johnson : a dispute with the American Red Cross / Jennifer Galano, Christopher Schlax, Anthony Wang, James S. ORourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary For over 100 years, J&J and the ARC had had a working agreement that gave J&J the right to use the Red Cross symbol for commercial and for-profit products, while the ARC was allowed to use the symbol in any way it wanted so long as it promoted its humanitarian and non-profit mission given to the ARC by Congress. This all changed in 2004 when the ARC began licensing the symbol out to manufactures to produce for-profit goods to be sold in big box retailers and other stores. After attempts at mediation failed, J&J was left with no choice but to sue. The case will promote discussion of how companies and organizations should react to lawsuits and what communication channels need to be addressed by these groups under such circumstances
Notes Originally published: Galano, J., Schlax, C., Wang, A., & ORourke, J. S. (2008). Johnson & Johnson: A dispute with the American Red Cross. 08-04. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Johnson & Johnson.
American Red Cross.
Consumer goods -- Law and legislation.
Industrial relations.
Form Electronic book
Author Schlax, Christopher, author
Wang, Anthony, author
O'Rourke, James S., author
ISBN 9781526408457 (ebook)
Other Titles Johnson and Johnson