| Description |
1 online resource |
| Series |
Equal opportunities international, 0261-0159 ; v. 26, no. 7 |
|
Equal opportunities international ; v. 26, no. 7
|
| Contents |
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Equality and diversity in marketing; Gender role portrayals and sexism in Spanish magazines; Internal marketing and the enactment of sexual identity; Painting equality: female artists as cultural entrepreneurial marketers; The ethics of marketing in Muslim and Christian communities; ''Radical mainstreaming'' of fairtrade: the case of The Day Chocolate Company; Vulnerable consumers: the social impact of branding on children; Book review |
| Summary |
This e-book of Equal Opportunities International focuses on issues of equality and diversity in marketing. It is intended to explore a range of equality and diversity issues in marketing as well as to start a dialogue between research traditions in the field of equality and diversity and in marketing. The six papers included (two conceptual papers and four empirically based research papers) span a number of key issues relating to equality and diversity in marketing. The broad range of topics and contexts that are covered in the collection of papers illustrates the wide-ranging nature of this s |
| Notes |
Title from PDF cover (viewed February 20, 2008) |
| Bibliography |
Includes bibliographical references |
| Subject |
Marketing research.
|
|
Minority consumers.
|
|
BUSINESS & ECONOMICS -- Marketing -- Research.
|
|
Marketing research
|
|
Minority consumers
|
| Form |
Electronic book
|
| Author |
Kerrigan, Finola.
|
|
Schaefer, Anja
|
| ISBN |
9781846636318 |
|
1846636310 |
|
