Description |
viii, 246 pages ; 24 cm |
Contents |
Includes index |
Summary |
Discusses the importances of public relations, looks at the kinds of problems companies face, and offers advice on promotion and crisis situations |
Analysis |
11030 companies p1030 corporate identity |
|
Corporations |
|
Industrial design coordination |
|
Companies Corporate identity |
Notes |
"A Philip Lief Group book." |
|
Includes index |
Bibliography |
Includes index |
Subject |
Corporate image.
|
Author |
Atkins, Chris.
|
LC no. |
88020553 |
ISBN |
0471609366 |
|