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Book Cover
E-book
Author Arif, Farrah, author

Title Pakwheels.com--the next challenge! / Farrah Arif, Sarah Suneel Sarfraz
Published London : SAGE Publications Pvt. Ltd, 2017

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case features the challenges of a start-up website in the used car market in 2015 as its founding partners assess potential sources of profitable growth and ways to maintain their competitive advantage. Founded in Pakistan, PakWheels.com was a vertically classified automotive portal. The case goes on to illustrate how PakWheels.com successfully revolutionized the used-car trade channel by bridging the gap between the traditional retail channel of car dealers and buyers. Key discussion points of the case revolve around the turning point of PakWheels business, namely retention of users while sustaining the current business model, identification of key strategies for scaling up and monetization, and response to competitive threats to safeguard its market position. Through assessing these options and discussing this case, students will learn about strategic problems faced by online portals as well as how these unique businesses create value for end users
Notes Originally published in Arif, F., & Sarfraz, S. S. (2017). Pakwheels.com--The next challenge! Asian Journal of Management Cases 14(2), 137-159. DOI:
Description based on XML content
Subject Used car trade -- Pakistan -- Case studies
Automobile industry and trade -- Case studies
Automobile industry and trade
Used car trade
Pakistan
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
Author Sarfraz, Sarah Suneel, author
ISBN 9781526448675
152644867X