A journey through cultures : metaphors for guiding the design of cross-cultural interactive systems / by Luciana Cardoso de Castro Salgado, Carla Faria Leitão, Clarisse Sieckenius de Souza
Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion
Summary
A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a 'design for each' or a 'design for all' strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM - the Cultural Viewpoint Metaphors perspective - the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity
