Title Selling groceries through the cloud in a Tier II city in India / Sanjay Mohapatra, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Vikram Swain, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Shriram Misra, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Rohit Padhi, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Subhabrata Nath Sharma, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Neelakanth Veluru, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), Tanaya Saha Dalal, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India), and Subhajit Deb, (Department of Information Systems, Xavier Institute of Management Bhubaneswar, Bhubaneswar, India)

Published Bingley, U.K. : Emerald Group Publishing Limited, 2016 ©2016

Online access available from: Emerald Emerging Markets    View Resource Record

Copies

Description 1 online resource (1 pages) : 24 illustrations Series Emerald emerging markets case studies, 2045-0621 ; volume 6, issue 3 Summary E-commerce is big nowadays in India. In e-commerce, particularly e-tail in India is witnessing a boom with players reporting achieving revenue targets earlier than anticipated. Though e-tail sites are now ubiquitous and dime a dozen with multiple offerings or specialized offerings, the e-grocery model is yet to take off on a large scale across India. E-grocery model has its unique challenges on both supply as well as distribution side unlike other e-tail business. As it deals with perishable items, it faces challenges in supply chain, procurement, inventory management, cold storage management, quality and logistics. To solve such problems, high degree of localization is needed for players in this business. It requires them to open up multiple warehouses at strategic locations in a city if they decide to have control over the goods they sell. Start-ups in this space face the problems in monitoring inventory levels across warehouses where they use disparate Point of Sales (POS) systems. There is a lack of synchronization among the POS applications across the warehouses for which they are able to take the benefit of economies of scale during procurement and distribution. Also, they face stock out and excess inventory across stock keeping units (SKUs). To solve this problem, a strategy is needed so that they can maintain data for all its warehouses through a single database and also by which they can scale up easily and at a lower investment without disturbing continuity in business Notes Following are the learning outcomes: to learn about the business model and market ecosystem of an e-tailing business dealing in grocery items in a tier-II city in its introduction phase of organizational life cycle, to learn about various processes involved in online ordering of an item from an e-commerce website, to understand the various challenges faced by an organization dealing in e-tailing business in its introduction phase and to find out whether IT Strategy can be of help to overcome these challenges, to have an understanding of the Balance Score Card and Departmental Score Card, to understand how cloud can be of help to overcome the challenges and what are the possible cloud architectures to address such problems, to get an idea about how return on investment can be measured for finding feasibility of investment in cloud and to have the understanding of risk associated with implementing cloud and the cost of mitigating those risks Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes Bibliography Includes bibliographical references and index Audience The case can be discussed in Marketing Management courses and IT Strategy classes in MBA, executives from NGOs who are participating in Management Development Programs, et cetera It can also be used in entrepreneurship classes. The case serves as an illustration to entrepreneurship projects, and so this case can be discussed in training program for budding entrepreneurs intending to implement cloud in its IT infrastructure Subject Electronic commerce -- India Cloud computing -- India Point-of-sale systems -- India Business & Economics -- E-Commerce / Internet Marketing. E-commerce: business aspects. Genre/Form Case studies. Form Electronic book Author Swain, Vikram, author Misra, Shriram, author Padhi, Rohit, author Nath Sharma, Subhabrata, author Veluru, Neelakanth, author Saha Dalal, Tanaya, author Deb, Subhajit, author

  Permalink