Intro -- Contents -- Preface -- Challenge and response: North American firms in East Asia -- Persistent adaptability as survival strategy for MNCs in emerging markets: The case of Nortel Networks in China -- Establishing a successful joint venture: Moore Business Forms in Japan -- Employee development in emerging markets: Lessons from Black & Decker Eastern Hemisphere -- Regional expansion in Asia-Pacific: CIBC Wood Gundy to Malaysia -- Building effective business relationships in China: The case of Richmond Engineering -- Interstitial opportunities" and the paradox of country risk: The case of Siam Canadian Foods, Inc. -- Communicating across cultures: The case of Midstream and Petro Vietnam -- The foreign investment location decision: transactions costs, product life cycles, and psychic distance -- About the authors -- Institute for International Business
Summary
Examines how foreign firms entering or operating in various Asian countries have responded to obstacles and opportunities in business
