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Book Cover
Streaming video
Author Rowson, Paul.

Title Campaign optimisation / Paul Rowson
Published London : Henry Stewart Talks, 2008

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Description 1 streaming video file (33 min.) : digital, mono, SWF file, sound, color
Series Understanding the statistics of direct marketing : the key methods and calculations explained -- clearly and concisely
Henry Stewart talks. Marketing & management collection. Understanding the statistics of direct marketing
Contents Optimising a single campaign using a response model -- Response and value models -- Campaign optimisation explained -- Treatments -- Constraints -- Objective function -- Predictive models -- Methods of resolving contention -- Mathematical formulation -- Campaign optimisation software -- Business benefits of campaign optimisation
Notes Animated audio-visual presentations with synchronized narration
Title from title frames
Subject Direct marketing -- Statistical methods
Direct marketing -- Statistical methods.
Form Streaming video