Title Crimson Cup Bangladesh : expanding the coffee market to the youth of Bangladesh / Mahmud Habib Zaman, Sohana Z. Sharif, Mashkur Zaman, Sabrina Rowshan

Published London : SAGE Publications: SAGE Business Cases Originals, 2020

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Description 1 online resource : illustrations Series SAGE Business Cases SAGE Business Cases Summary By examining the expansion and operations of Crimson Cup, a U.S.-based coffee shop in Bangladesh, the case highlights challenges faced by a company in the hot beverage industry in a developing nation. These challenges include competitors, employee retention, supply, and the coffee culture of the country. The case also considers the company's philosophy in operating its coffee house, its strategy and accomplishments, and the changing behaviors of consumers Bibliography Includes bibliographical references and index Notes Description based on XML content Subject Globalization -- Bangladesh Coffee industry -- Bangladesh Coffee industry Globalization Bangladesh Genre/Form Case studies. Études de cas. Form Electronic book Author Sharif, Sohana Z., author Zaman, Mashkur, author Rowshan, Sabrina, author ISBN 9781529704150 1529704154

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