| Description |
xv, 1040 pages : illustrations ; 24mcm |
| Contents |
Ch. 1. A Framework for Strategic Management -- Ch. 2. Strategic Analysis -- Ch. 3. Strategic Visioning, Goals, Ethics, and Social Responsibility -- Ch. 4. The Competitive Environment -- Ch. 5. Capability-based Strategy -- Ch. 6. Market Dynamics and Sustainable Competitive Advantage -- Ch. 7. Strategy in a Global Environment -- Ch. 8. Financial Planning and Competitive-Cost Analysis -- Ch. 9. Entrepreneurship, Mergers and Acquisitions, Restructuring, and the Service Sector -- Ch. 10. The Leadership Factor in Strategy and Implementing Strategic Change -- Ch. 11. Information Technology and Future Directions in Strategy -- Case 1 Akron Zoological Park, 1991 / F. Bruce Simmons III -- Case 2 Alterenergy, Inc.: The Packaged Cogeneration Industry / Robert J. Mockler, Assaf Harel, Gabriel Leung and Paul Poppler -- Case 3 American Airlines: Deregulation Strategies and Establishment of North/South Hubs / Hooshang Kuklan, Mei-Lung Chen, Youngil Cho and Raphael Thompson -- Case 4 The Black & Decker Corporation / Timothy W. Edlund and Sandra J. Lewis -- Case 5 Cadbury Schweppes, PLC / Franz T. Lohrke, James G. Combs and Gary J. Castrogiovanni -- Case 6 Compaq Computer Corporation / Thomas G. Goeller, Robert J. Mockler, Chiang-nan Chao and Jennifer A. Finn -- Case 7 Crowley Inn: "Une Bonne Place pour Rester" / Arthur Sharplin -- Case 8 CSX Transportation, Inc. / Timothy W. Edlund and Michael T. Avara -- Case 9 W. L. Gore & Associates, Inc. / Frank Shipper and Charles C. Manz -- Case 10 Great Lakes Chemical Corporation / Charles C. Nielson and Gary J. Castrogiovanni -- Case 11 Hewlett-Packard Company: The Workstation Segment of the Computer Industry / Robert J. Mockler, Thomas G. Goeller, Stephen Persek and Christopher Pryce -- Case 12 Johns-Manville and Riverwood-Schuller / Arthur Sharplin -- Case 13 The Kellogg Company / Robert J. Mockler, Larry Boone, Richard Gordon and Valerie Donnelly -- Case 14 LIN Broadcasting Corporation: The Cellular Telephone Industry / Robert J. Mockler, Alan Lockman and Brenda Massetti -- Case 15 Lockhead Corporation / Robert N. McGrath, Franz T. Lohrke and Gary J. Castrogiovanni -- Case 16 Marriett Corporation and the U.S. Hotel Industry / Robert J. Mockler, John Angelides and Geetu Jedhani -- Case 17 Microsoft Corporation / George W. Danforth, Robert N. McGrath and Gary J. Castrogiovanni -- Case 18 Newmarket Regional Health Center (NRHC) / Michael J. Merenda and Timothy W. Edlund -- Case 19 Nordstrom, Inc.: The Retail Wearing Apparel Industry / Robert J. Mockler, Thomas Abraham, Gianna Muccioli and Kathleen Tonhazy -- Case 20 The Ohio Genealogical Society / F. Bruce Simmons III and Kenneth A. Dunning -- Case 21 Peat Marwick and KMG: To Merge or Not to Merge / Timothy W. Edlund -- Case 22 Procter & Gamble and the Introduction of BC-18 / Paul Olk -- Case 23 Times-World Corporation / Roland E. Kidwell, Jr. and Gary J. Castrogiovanni |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Management -- United States -- Case studies.
|
|
Strategic planning -- United States.
|
| Author |
Rowe, Alan J.
|
| LC no. |
93006599 |
| ISBN |
020158638X |
|
020160082X (paperback) |
|
