| Description |
1 online resource (xv, 230 pages) : illustrations |
| Contents |
PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective: A satirical view from Victorian America / A.C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment / H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumersâ‚‚ price response to social product information / D.C. Moosmayer -- Reference points beyond price -- fairness effects in customer choices / C. Mathies -- Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland / J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments / S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet -- Requirements of revenue management for the development of an online strategy in the hospitality industry / R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M.B. Baltazar -- The link between transfer pricing in accounting and marketing / C. Mitter and F. Siems |
| Summary |
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies |
| Bibliography |
Includes bibliographical references and indexes |
| Notes |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. http://purl.oclc.org/DLF/benchrepro0212 MiAaHDL |
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digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL |
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Print version record |
| Subject |
Pricing.
|
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BUSINESS & ECONOMICS -- Sales & Selling -- Management.
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Pricing
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Prissättning.
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| Form |
Electronic book
|
| Author |
Rothenberger, Sandra, 1975-
|
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Siems, Florian, 1972-
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European Pricing and Marketing Conference (1st : 2007 : Innsbruck, Austria)
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| LC no. |
2008016321 |
| ISBN |
9780230594890 |
|
0230594891 |
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