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Book

Title Market dominance : how firms gain, hold, or lose it and the impact on economic performance / edited by David I. Rosenbaum
Published Westport, Conn. : Praeger, 1998

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Location Call no. Vol. Availability
 MELB  338.80973 Ros/Mdh  AVAILABLE
Description viii, 274 pages : illustrations ; 25 cm
Contents 1. Introduction / David I. Rosenbaum -- 2. Dominance in the Oil Industry: Standard Oil from 1865 to 1911 / Leslie D. Manns -- 3. Tobacco: Predation and Persistent Market Power / Walter Adams and James W. Brock -- 4. Alcoa and the U.S. Aluminum Industry / Hayley Chouinard and David I. Rosenbaum -- 5. Dow Chemical and the Magnesium Industry / Marvin B. Lieberman -- 6. Eastman Kodak in the Photographic Film Industry: Picture Imperfect? / Vrinda Kadiyali -- 7. The Rise and Fall of Ford and General Motors in the U.S. Automobile Industry: A Tale Twice Told / Lawrence J. White -- 8. The Rise and Fall of IBM / Don E. Waldman -- 9. Microsoft / Rochelle Ruffer and Don E. Waldman -- 10. Blue Cross: Health Insurance / Erwin A. Blackstone and Joseph P. Fuhr -- 11. AT&T's Grand Design for Dominance in the Global Information Age / Harry M. Trebing and Maurice Estabrooks -- 12. Conclusion / David I. Rosenbaum
Bibliography Includes bibliographical references and index
Subject Big business -- United States.
Competition -- United States.
Industrial concentration -- United States.
Market share -- United States.
Success in business -- United States.
Author Rosenbaum, David Ira.
LC no. 97027004
ISBN 0275956040 (alk. paper)