Title Social marketing : theoretical and practical perspectives / edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

Published Mahwah, NJ : Lawrence Erlbaum Associates, [1997] ©1997

Copies

Location	Call no.	Vol.	Availability
WATERFT BUSINESS	658.8 Gol/Smt		AVAILABLE
MELB	658.8 Gol/Smt		AVAILABLE

Description xv, 457 pages : illustrations ; c24 cm Series Advertising and consumer psychology Advertising and consumer psychology. Contents Part I: Paradigms/perspectives -- Part II: Methodological issues/psychographic segmentation -- Part III: Fighting AIDS/promoting family planning -- Part IV: Antismoking efforts -- Part V: Three differing institutional approaches: government, non-governmnet organizations, private corporations -- Part VI: The broad potential of social marketing Notes Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995 Bibliography Includes bibliographical references and indexes Subject Advertising. Motivation research (Marketing) Social marketing. Author Fishbein, Martin. Goldberg, Marvin E. Middlestadt, Susan E. Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.) LC no. 96036833 ISBN 0805824995 (cloth : alk. paper)

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