Description |
viii, 173 pages : illustrations ; 24 cm |
Contents |
Ch. 1. The Ultimate E-Nigma -- Ch. 2. Strategic Fuzziness -- Ch. 3. Strategic Fuzziness[superscript 2] -- Ch. 4. A CEO's Worst Nightmare: Killer.Com -- Ch. 5. Back to the Future -- Ch. 6. The First Imperative: Clarifying the Business Strategy -- Interview: Philip C. Kantz, President and CEO, TAB Products -- Ch. 7. Demystifying the E-Nigma -- Interview: Mark O'Brien, President and COO, Pulte Corporation -- Ch. 8. The Critical Gap: No e-Strategy Architect -- Interview: Bruce Simpson, CEO, Fedex Custom Critical --Ch. 9. The Second Imperative: Constructing the e-Strategy Blueprint -- Interview: Heinrich Bossard, CEO, and Julius Brun, Chief of Staff, Bossard Group -- Ch. 10. The Third Imperative: Integrating the Business Strategy and Internet Strategy Processes -- Interview: Neil McDonough, President, FLEXcon -- Ch. 11. The Tangible and Intangible Results |
Summary |
"e-Strategy Pure & Simple demystifies the Internet, providing a comprehensive framework for developing Internet strategies that dovetail with an organization's overall business strategy. Leading strategy experts Michel Robert and Bernard Racine show you how to break free of the constraints of the traditional business model and adopt e-commerce practices that will help you add value to your products and services, enhance your customer relationships, and keep pace with - or step ahead of - your competition in the Internet arena." "Based on two decades of research and international consulting experience at more than 400 companies, the e-strategy model comprises numerous e-nablers that correspond to key business strategies, including: demand aggregation for obtaining better prices; customer self-service; direct customer access for manufacturers; build-to-order services that allow customers to configure products to their specifications; and dynamic pricing."--BOOK JACKET |
Notes |
Includes index |
Subject |
Electronic commerce -- Management.
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Electronic commerce.
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Strategic planning.
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Author |
Racine, Bernard.
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LC no. |
00068370 |
ISBN |
0071371788 (acid-free paper) |
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