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Authors (Last name first) (1-3 of 3)
Rivkin, Steve, 1947-
1
1996
The new positioning : the latest on the world's #1 business strategy
Trout, Jack.
New York : McGraw-Hill, 1996
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MELB
659.111 Tro/Npt
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2
1996
The new positioning : the latest on the world's #1 business strategy
Trout, Jack
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Electronic Resources
3
2010
Repositioning : marketing in an era of competition, change, and crisis
Trout, Jack, author
New York : McGraw-Hill, [2010]
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