Title Move over NFL, the big ad money is in March Madness / produced by Bloomberg

Published New York : Bloomberg, 2013

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Academic Video Online
Business Education in Video

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Description 1 online resource (4 min.) Series Business and education in video Summary Patrick Rishe, president at Sportsimpacts, discusses the big business of the NCAA Tournament as ad spending has eclipsed $1 billion this year. He speaks on Bloomberg television's 'Bloomberg Surveillance.' Notes Title from resource description page (viewed Apr. 28, 2014) In English Subject Television advertising. Television broadcasting of sports. Television advertising. Television broadcasting of sports. Genre/Form Television news programs. Television news programs. Téléjournaux. Form Streaming video Author Keene, Tom. Rishe, Patrick. Sonders, Liz Ann. Bloomberg News (Firm)

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