| Description |
1 online resource (732) |
| Contents |
Cover13; -- Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability -- Contents -- About the Authors -- Introduction: Fingerprints of the Invisible Hand -- Chapter 1: 8220;Pay As You Wish8221; Pricing -- Chapter 2: Why the Best Things in Life Are Free -- Chapter 3: The Art of Price Wars -- Chapter 4: Thinking Small -- Chapter 5: The Automatic Markdown -- Chapter 6: Name Your Own Price -- Chapter 7: Subscribe and Save -- Chapter 8: The Snob Premium -- Chapter 9: Pay if it Works -- Chapter 10: Conclusion -- Index -- Inside the Mind of the Shopper: The Science of Retailing -- Contents -- Author8217;s Notes and Acknowledgments -- About the Author -- Preface -- Introduction: Twenty Million Opportunities to Buy -- PART I: Active Retailing -- PART II: Going Deeper into the Shopper8217;s Mind -- PART III: Conclusions -- PART IV: Appendix -- Index -- Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success -- Contents -- Introduction -- Chapter 1 REAP (Retail Ecosystem Analytics Process) -- Chapter 2 Measuring Marketing at Retail in Supermarkets -- Chapter 3 Measuring Marketing at Retail in Convenience Stores -- Chapter 4 Measuring Marketing at Retail in Drug Stores -- Chapter 5 Establishing In-Store Marketing Measures -- Chapter 6 Capturing Shopping Dynamics in Store -- Chapter 7 Shopper Models -- Chapter 8 Decision Drivers -- Chapter 9 Online Retailing -- Chapter 10 Measuring Return on Investment -- Index |
| Summary |
<Lt;lt;p>gt;gt;<lt;lt;i>gt;gt;<lt;lt;b>gt;gt;A brand new collection of essential insights for your business and career from world-renowned experts ... now in a convenient e-format, at a great price!<lt;lt;/b>gt;gt;<lt;lt;/i>gt;gt;<lt;lt;/p>gt;gt; <lt;lt;p>gt;gt;<lt;lt;b>gt;gt;3 state-of-the-art guides to understanding consumer behavior--and leveraging it for higher retail profits.<lt;lt;/b>gt;gt;<lt;lt;/p>gt;gt; <lt;lt;p>gt;gt;Three books packed with up-to-the-minute insights into consumer behavior--and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers ... learn how today's shoppers really think, behave, and buy ... learn proven methodologies for transforming consumer knowledge into retail profits!<lt;lt;/p>gt;gt; <lt;lt;p>gt;gt;<lt;lt;i>gt;gt;From world-renowned leaders and experts, including <lt;lt;b>gt;gt;Jagmohan Raju<lt;lt;/b>gt;gt;, <lt;lt;b>gt;gt;Z. John Zhang<lt;lt;/b>gt;gt;, <lt;lt;b>gt;gt;Herb Sorensen, Ph. D.<lt;lt;/b>gt;gt;, <lt;lt;b>gt;gt;Rick DeHerder<lt;lt;/b>gt;gt;, and <lt;lt;b>gt;gt;Dick Blatt<lt;lt;/b>gt;gt;.<lt;lt;/i>gt;gt;<lt;lt;/p>gt;gt |
| Bibliography |
Includes bibliographical references and indexes |
| Subject |
Retail trade.
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Consumer behavior.
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Marketing.
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Stores, Retail -- Design and construction
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Marketing
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marketing.
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Consumer behavior
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Marketing
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Retail trade
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Stores, Retail -- Design and construction
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| Form |
Electronic book
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| Author |
Z. John Zhang.
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Herb Sorensen.
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Rick DeHerder.
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Dick Blatt.
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| ISBN |
9780132696500 |
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0132696509 |
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