He nature of a trademark -- Trademark defined -- The legal underpinnings of trademarks -- Trademarks, brands and the products and services they represent -- Valuation basics -- The business enterprise -- Valuation principles -- Property and rights to property -- Premise of value -- Valuation methods -- Using financial information -- Financial reporting -- Financial statements and value: disaggregating s & r?s assets -- Tax issues -- Trademark valuation -- Cost method -- Estimating reproduction and replacement cost -- Using the cost method for trademarks -- Market method -- Using the market method for trademarks -- Income method -- Using the income method for trademarks
Summary
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real val
Bibliography
Includes bibliographical references and index
Notes
Print version record and CIP data provided by publisher
