Title Making search work for the mobile ecosystem : implications for marketers, advertisers, and brand managers / Phyllis Reuther

Published London : Henry Stewart Talks, 2009

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HSTalks Business & Management Collection

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Description 1 streaming video file (37 min.) : digital, mono, SWF file, sound, color Series Marketing & management collection. Latest thinking in mobile marketing : how to leverage the mobile channel for marketing Henry Stewart talks. Marketing & management collection. Latest thinking in mobile marketing Contents Has the time arrived for mobile search? -- Verticalization of search -- Mobile search value chain -- Stakeholder expectations -- The mobile search process -- Mobile search market -- Mobile search and federation -- Federated search management Notes Animated audio-visual presentation with synchronized narration Title from title frames Subject Cell phone advertising. Cell phones. Internet advertising. Internet marketing. Telemarketing. Text messages (Cell phone systems) Text Messaging text messages. Cell phone advertising. Cell phones. Internet advertising. Internet marketing. Telemarketing. Text messages (Cell phone systems) Form Streaming video

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