| Description |
1 online resource (193 pages) |
| Contents |
Cover; CONTENTS; A WORD OF WARNING; INTRODUCTION:PROVOCATION ANDTHINKING DANGEROUSLY; PART I; COMFORTABLETHINKING AND YOU; WHY CREATIVITY?; THE CREATIVITY HOAX; THINKING DIFFERENTLY ABOUT THINKING DIFFERENTLY; YOU ARE A GOLDFISH; PART II; PROVOKINGTHINKING; IT DOESN'T HAVE TO BE NICE; GET DISGUSTED -- ANDDISGUSTING; OBSCENE THINKING, YAY!; TO HELL WITH ADULTHOOD; PART III; REASSESSINGTHE CONTEXT; NURTURE YOUR ENEMIES; COPY MORE! COPY BETTER!; CREATIVE PEOPLE ARE A PAIN INTHE ASS; YOU ARE NOT THAT IMPORTANT; THE DIVERSITY OF DIVERSITY; PART IV; THINKING DANGEROUSLY; CREATIVITY BY NUMBERS |
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Accept and innovatelong live the heretics!; about the author |
| Summary |
When was the last time you truly came up with a great idea? An idea which changed the direction of your sector, never mind your company? Creativity has been turned into an uncreative, pale imitation of itself. Today our brain tricks us into thinking that we're creative when we really aren't. Our potential is greater than we're aware of, but the risk of getting stuck in comfortable thinking is far greater than we tend to think |
| Notes |
Print version record |
| Subject |
Idea (Philosophy)
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Thought and thinking.
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Problem solving.
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thinking.
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Idea (Philosophy)
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Problem solving
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Thought and thinking
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| Form |
Electronic book
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| ISBN |
9789814351751 |
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981435175X |
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