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Book Cover
Streaming video
Author Regli, Theresa, (The Real Story Group, USA/UK)

Title The business case for DAM / Theresa Regli
Published London : Henry Stewart Talks, 2010
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (43 min.) : color, sound)
Series Digital asset management : the realities of modern digital and media asset management, 2056-4570
Henry Stewart talks. Business & management collection. Digital asset management
Contents Contents: Improved collaboration and streamlined creative workflow -- 3 dimensions to a business case -- DAM applied scenarios -- Types of DAM vendors -- Typical DAM use cases -- DAM library or photo archive -- Basic brand management -- Multilingual brand management -- Marketing collateral production and distribution -- Ad production -- Iterative production -- Periodicals production and distribution -- Multiple format publication -- Multi channel publishing -- Catalog publishing -- Product catalog management -- Rights management -- E-learning -- Video review and approval -- Short form video production -- Broadcast video or audio production -- What is a business case? -- Making your own business case -- Typical business drivers -- Benefits and costs of DAM -- How to document and calculate in DAM -- Best practices in DAM
Notes Animated audio-visual presentation with synchronized narration
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Business -- Databases -- Management
Computer files -- Management
Digital media -- Management
Form Streaming video
Other Titles Business case for digital asset management