| Description |
1 online resource (xxi, 202 pages) |
| Contents |
Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books |
| Summary |
Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from digital title page (viewed on March 15, 2018) |
| Subject |
Consumer behavior.
|
|
Target marketing.
|
|
Young adult consumers -- Attitudes.
|
| Form |
Electronic book
|
| Author |
Read, Angie, author
|
| LC no. |
2017047235 |
| ISBN |
0814439284 (electronic book) |
|
9780814439289 (electronic book) |
|
(hardcover) |
|
