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Book Cover
Author Fromm, Jeff, author

Title Marketing to Gen Z : the rules for reaching this vast and very different generation of influencers / Jeff Fromm, Angie Read
Published New York : AMACOM, [2018]
Online access available from:
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Description 1 online resource (xxi, 202 pages)
Contents Cover; Contents; Acknowledgments; Foreword; Introduction; Methodology; CHAPTER 1: Who Is Gen Z?; CHAPTER 2: Mobile and Social from Birth; CHAPTER 3: New Communication Rules; CHAPTER 4: A Matter of Influence; CHAPTER 5: Brand Me; CHAPTER 6: New Kids on the Shopping Block; CHAPTER 7: Hot Brands and Cool Ideas; CHAPTER 8: What's Next?; Appendix: Maintain COPPA Compliance; Afterword; Endnotes; INDEX; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Authors; Free Sample from Marketing to Millennials; About AMACOM Books
Summary Drawn from original quantitative research and interviews, Marketing to Gen Z paints a fascinating portrait of the newest buyers now entering the scene. By 2020, Generation Z is expected to comprise 40 percent of all consumers. The time to learn who they are and what they want is NOW
Notes Includes index
Bibliography Includes bibliographical references
Notes Online resource; title from digital title page (viewed on March 15, 2018)
Subject Consumer behavior.
Target marketing.
Young adult consumers -- Attitudes.
Form Electronic book
Author Read, Angie, author
LC no. 2017047235
ISBN 0814439284 (electronic book)
9780814439289 (electronic book)