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Book Cover
E-book
Author Banu, Narmin Tartila, author

Title Freddys Coffee Shop : expanding the coffee business in Bangladesh / Narmin Tartila Banu, Samira Rahman, Rakshanda Khan
Published London : SAGE Publications: SAGE Business Cases Originals, 2018

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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Management at Freddys Coffee Shop, a Chicago-themed coffee shop based in Dhaka, Bangladesh, is looking for ways to continue growing as competition from other coffee venues increases. Despite having made a good name in the coffee arena, the café management fears that with proliferation of competition, the coffee business would become commoditized. The management team is pondering alternatives for new revenue streams. Should they expand by opening additional coffee shops and contend with the subsequent increase in overhead costs? Should they open express counters or rent kiosks in the fast-growing modern trades in Dhaka? Should they expand by going upstream in the value chain by supplying bakery items to competitors or selling beans and barista machines? What would be the best growth strategy for the management team of Freddys Coffee Shop as they navigate various business challenges that their coffee shop and the coffee industry face at large?
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Coffee industry -- Bangladesh
Coffee industry
Bangladesh
Form Electronic book
Author Rahman, Samira, author
Khan, Rakshanda, author
ISBN 9781526459763
1526459760