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Book Cover
E-book
Author Ach, Yves-Alain

Title Financial information and brand value : reflections, challenges and limitations / Yves-Alain Ach, Sandra Rmadi-Saïd
Published London : ISTE, Ltd. ; Hoboken : Wiley, 2020
Online access available from:
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Description 1 online resource (193 p.)
Notes Description based upon print version of record
Bibliography Includes bibliographical references and index
Subject Brand name products.
Branding (Marketing)
Value.
Form Electronic book
Author Rmadi-Saïd, Sandra
ISBN 1119804183
1119804205
9781119804185
9781119804208